Should IP adopt a service biz model?

As pointed out in the article, most designers treat IP as a product. However, this product rarely comes with a guarantee; which is not that surprising. It’ll be almost suicidal given the argument that IPs are not plug in objects. Not only the IP’s functionality but also its interface and integration with the other components in the system determine whether the chip will work or not. And a standalone guarantee for an IP does not hold much credence.

A close working relationship between IP supplier and user has always been deemed vital for the successful IP usage and integration; hence to formalize it and bundle things under the “service” umbrella will not be that major a leap of faith.

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