14th November 2005

Unshackled IBM Microelectronics savors Game Box wins

Unshackled IBM Microelectronics savors Game Box wins - a very interesting article by Ed Sperling in a special report, Movers & Shakers 2005, in Electronic Business online.

Lining up 3 top gaming platforms, Sony PlayStation 3, Microsoft Xbox 360 and the follow on to the Nintendo GameCube as customers for it’s Cell Processor is a real volume play. In the absence of any real killer application, high volumes design wins do not come easy.

Steven Longoria, vice president of semiconductor technology platforms in IBM’s Systems and Technology Group mentions that getting it’s technology consistent to avoid repetition of development steps is IBM’s top priority.

This is one area in the industry which usually takes a backseat amongst other priorities and is a major cause of ASIC design re spins. With the high mask costs, FTSS is getting more & more significant thus putting an ASIC vendor with a good track record of FTSS higher on the ASIC clients’ list. The shrinking market windows also do not leave much room for re spins.

posted in Product | 0 Comments

14th November 2005

Indian design activity on fast track, says iSuppli

Market research company, iSuppli Corp noted in a recent article posted in Electronic Engineering Times by Peter Clarke that India’s semiconductor design industry will nearly triple by 2010; it’s predicted to be 624M$ in ’05.

Investment in India needs to be for a long term strategic reason. Companies jumping into the bandwagon solely for cost reduction will most likely lose out. Some of the very factors driving the growth of the semiconductor industry here e.g. low cost design talent, strong education infrastructure and rapidly growing local market lead to challenges like high attrition rate. While money is a major factor for employee retention, career growth conducive work environment with interesting & innovative work on latest technology will help.

The other challenge of lack of trained designers is being addressed by the industry along with academia leading to several training start-ups which deliver mid & short term courses for fresh engineering graduates as well as working executives for VLSI careers.

posted in Business, Survey | 0 Comments


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