21st October 2009

Who drives the car??

Read an interesting article in the latest edition (Oct 26) of Fortune magazine. It is “An App store for autos?” written by Michael V. Copeland.

Michael writes that car’s dashboards should take a cue from iPhone. Car is the ultimate mobile device and automakers need to start acting more like consumer electronics companies if they do not want to cede one of their last great opportunities to Apple, RIM or Google. It would be interesting to have car appropriate applications, something akin to iTunes??

In fact, the writer talks about a driver less car – a team of computer scientists in Stanford University were given a Passat Wagon by Volswagen and they turned it into a driver less car – done by a series of sensors, navigation system and programming.

Reminds me of a management workshop which I attended more than a decade back while I was working with STMicro. The facilitator was talking about the various gizmos in the futuristic car when some one popped the question: Amongst all these gizmos and entertainment, who drives the car?? Well, the answer’s here now!!

posted in Business, Automotive | 0 Comments

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